The Strad is a European stringed insturment magazine, regarded as one of the most authoritative and trusted publications of its kind. The objective of this rebrand was to bring the publication’s design aesthetic into alignment with its educational and inspirational mission—to be an “indispensable guide for string players, teachers, and instrument makers alike.” The type and layout is influenced by the look and feel of technical drawings of instrument makers, treating this magazine as a glance behind the curtain of making music.