The Innovation
Capstone Project 2025
Every major innovation in the type industry has sparked a variety of familar reactions—from glowing praise to fierce condemnation, and everything in between. Over the centuries, predictable patterns have emerged, such that responses to the printing press, the Linotype, and even the Macintosh sound an awful lot like those surrounding AI today. Without essential context clues, can we tell the difference? More importantly, how can past reactions inform our response to the advent of generative typography?